Thursday, 26 May 2011

Independent consultant: do not feel alone and lost to its e-commerce project!

For some time, a haunting idea: create your own e-shop.

But where to start? Internet agencies meet? Expose drafts of your project? Choose among the proposed estimate, with prices that go from simple to double! Asking a thousand and one questions? Doubt before your project, good idea! How?

A quote you back at the top: Never put all your eggs in one basket. First things first! How to get help to structure your project? How to develop a real Internet strategy? Think, analyze, and build ... Yes but the Internet is technical and complicated!

There is a solution to be accompanied and avoid errors of a poorly designed or made in haste.

Call an independent consultant.

The advantages? He works for you with confidence because its success depends on your success. It's a calling he loves her and loves world novelty, discover. It stimulates creativity. He shares his experience and expertise.

Its services? You listen, analyze, reflect, propose solutions, innovation .... It helps you in your thinking, warns you, tells you. It seeks to better understand your idea, your goals and your operations. It then examines the viability of your project, your budget, your time and resources. He writes a specification: strategic plan for your project with proposed solutions. Once equipped with the latter, you can then select your service providers with the ideas more clear, a true understanding of the Internet and a well put together.
Do not give up! Follow your idea and let you accompany!

Increase your backlinks to your e-commerce

A good way to get links is to have deep feedback on your product pages to attract your customers and future customers to get links naturally. It's never easy to hear comments for this gadget you can offer low prices on some products it encourages customers to put links natural for passing information. Objectively customers also like to leave comments on products they have purchased.

Remember that when a customer received his order, it is good to send an email with a summary of the order and take the opportunity to put buttons on sharing in the email so he can share his purchase and Commenting on FaceBook and Twitter.

Also for deep links is not necessary to request a link with the anchor of the title product as it is relatively difficult for the website publisher to insert on its pages, have links with more Natural anchors like "click here" or simply the "name of your domain" and the URL of the page deep to target.

Have a computer graphics is also important. The goal is to keep the customer as long as possible on the product detail page, so put a thumbnail and use Ajax to enlarge the image with visual effects such as a magnifying glass. Giving more detail than your competitors. This encourages the client to share the page and even if it is a flagship product that he likes.

Try to have a humanitarian side, have a body to which you pay a percentage of profits from your sales, customers appreciate this kind of approach and likes to share this humanitarian side with their friends and family.

Having an ebook is also interesting, for example you can make an ebook on organic part of your e-commerce, with a few pages of an ebook that deserve the benefits of organic, and offer the download link on the product pages and bio bio class. Customers will be sharing natural Ebook and links or is the download of the Ebook.

An interesting side is to avoid repeating the name tags in your product, but to use this tag to insert a few relevant keywords that encourage sharing, and if possible to save the day. You can easily change the date to celebrate and enjoy the events that punctuate the year, events such as Valentine's, Christmas, Easter, Mother's Day, Father. On the other hand build the url without the date for failing to manage 301 redirects if you modify it.

Also ensure proper management of your 301 redirects if the product is no longer available because a dead link will give the inverse of the expected effect. I suggest you handle 301 redirects your pages details of products that are no longer available directly on the category in which the product was.
There, you see that it's not that complicated to get backlinks to your pages deep.

Do you need a strategy for e-commerce sales season?

Do you know the customers to your website?

If you use a statistical tool such as Google Analytics, you know what visitors did during their last visit to your e-commerce site, but it is unlikely that you really know your buyers and their activities. It is unwise to develop a strategy, knowing that at most buyers make during their brief forays on your site ... and that makes a big difference.

Do not just stick to only statistics from Google Analytics.

When I say "know", I mean "well known". Do you know how many times they came back on your online shop? Do you know the average amount of their purchases? What do they like, do not like? What do you know their family situation, age, gender, geographical location? Is that the only information you have is the date of their last visit to your site?

Special offers they are personalized, relevant and timely proposed?

How did you decide which products are cross-promotions? At what time will you offer these offers? Who? Is it you who decide that "this product complements well with it? Is it enough to make a promo and send it to your entire mailing list?

It would be better to start thinking about a thorough analysis of feedback you are your customers based on products they buy and combine together, then to choose the recipients of your promotions based on tangible information.

By segmenting visitors based on their behavior and adapt accordingly emails, e-tailers are able to send highly personalized messages that will generate sales rates and much higher conversion by email. It will thus be more likely to side with offers in their online stores. Rather than trying the rule of thumb, it should provide buyers with customized offers that interest them.

According to recent studies, a promotional campaign by mail personalized, relevant and in due time allows to obtain a conversion rate of 17 times earnings and 25 times higher than those of previous approaches.

Do you know what are the methods that really work?

How do you measure the impact of your campaigns? Did you know that it usually takes between four and eight interactions with your site before converting into a customer? What is the average number of visits made in each buyer on your site before submitting the order?

If a customer receives an email from you, then uses your site to do a price comparison, he clicks on a link adword and came back a week later through a Google search (it does remember a web address, but you found through your SEO), what is the value of your marketing campaign? If you are in the case of many e-tailers, you opt for an approach called the "last click".

The problem is that you do not really know what method works and which does not work. Is this promotion sent by mail? The comparison? Sponsored link?

If you do not really know what methods and campaigns that work and how they interact to bring customers to your site, how are you going to play good?

In summary

The answers to these three simple questions will help you arm yourself the knowledge to address the rally season with optimism.

Know your customer relationship with your products, campaigns that work - keep it that gets results, and store the rest in the closet. With the tie horrible that your stepmother will offer.